Last October the world record for the world’s biggest pillow fight was broken. This year Luckie Entertainment made a plan to beat that and here is how it panned out. See Story Board for activation plan.
The idea was to first create a major hype around the event with out giving too much information, but just enough to get people talking. How do we do this well we came up with a 20 second sound clip with that we posted on all social media and sent out on our we chat group and other social groups. Click here to listen to the clip.
We also had a massive social media plan with the events posters and info to really help get the name out their. See gallery of posters for social media and flyers.
During the event we plan on having a screed displaying Live Tweets from the event so that every on is in contact at the event. See here for some of the tweets.
Finally for after the event we put together a video expelling how the event was planned , how it was run and finally how the whole event went.
Right here is the video!!!