The All Media and Products Survey (Amps) for last year, released on
Friday, has shown good growth across all media, especially for TV
audiences and the internet, writes Thom McLachlan in Business Day.
The pay-TV operator DStv increased its overall viewership, showing an upward trend from 2006 figures which recorded total population penetration of 7,7% to 10,7% last year.
Most media houses, especially those with print interests, warned of an expected slowdown over the past year, but magazines showed a rise from 37,5% earlier in the year to 39,3%. Newspapers showed a significant rise in readership to 14,5-million, or from 44,4% to 46,8% of the population.
This was driven mainly by the continuing growth in tabloids, Adriaan de Buck, a director of MediaCompete, said.
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