Animal lovers are furious about a trailer for The Coconuts sitcom ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Â which shows the characters ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œcookingÃƒÂ¢Ã¢â€šÂ¬Ã‚Â a cat., writes gabisile Ndebele in The Times,
The promo , depicting a sequence in the show where a character is having a bad dream, was flighted on M-Net two weeks ago.
It shows a female cast member in a kitchen with a Chinese baby.
When her husband questions what she is doing, the woman says sheÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s cooking for the child. She then pulls out what appears to be a hairy leg from the pot.
Neighbours then emerge, looking for their cat ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¦ inferring that the woman was cooking it.
One of the hundreds of complainants said: ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œAnimal abuse is no form of amusement ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¦ We as animal lovers find it disrespectful and utterly pathetic.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
M-NetÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s head of content, Helen Smit, said yesterday that the promotion was canned due to the barrage of complains.
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œOut of respect for the viewers, and to ensure that the promo does not create the wrong perception, we removed it from circulation immediately after receiving complaints,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â she said.
Click here to read the full report, posted on The Times's website.