Rhodes University’s Sol Plaatje Institute (SPI) for Media Leadership, Africa’s only university-level media management and leadership institute, invites editors, media managers and senior journalists from media organizations across the African continent to attend an accredited and certificated five-day digital media management short course.

The course focuses on recent and emerging developments in the digital media sector that have a significant impact on the media industry indifferent parts of the world. We specifically explore the impact of digital media channels on African media and examine the essential concepts and practices in managing a multi-platform media firm.

The course, known as the Essentials of Digital Media Management, will run at the SPI on the following dates: 15-19 August 2016

It focuses on the following key areas:

  • Overview of the development of digital media
  • Digital media business models
  • Mobile media business models
  • Big data: collecting, using and selling data
  • Analytics and conversion analysis
  • Journalism and social media
  • Application and web development
  • New trends in digital journalism
  • Useful tools for digital journalism
  • Cross-media content management
  • Emerging trends in digital technologies
  • Legal and ethical issues in the online environment

Sessions are led by industry and academic experts. We do offer the option of running the course in-house at your organization, which would eliminate the cost of travel and accommodation for participants.

Please note that an in-house course will only take place if there are 16 or more participants attending the course.

The course is primarily intended for editors and senior editorial staff responsible for developing and implementing new media strategies for their respective organizations. However, it will also benefit production staff and journalists who have to think differently about the content they produce and the platforms for which they produce this content.

Our courses emphasize interactive learning and knowledge-sharing, especially learning by doing, and represent a useful platform to network with fellow digital media managers from across Africa.

For more details on the course, please contact Zusipe at Z.Batyi@ru.ac.za or telephone him on 046-603-8949. You could also visit the SPI’s website at www.ru.ac.za/spi