“ Digital design is a tool you can use to tell a story in the media and advertising,” says Marcel Rossouw, group director of design and innovation agency, Fjord Johannesburg

Rossouw came to Tshimologong and gave the jamlab accelerator teams some insights into service design, transmedia, monetising digital content and the importance of digital design in your content strategy.

He shared some ideas on how to master digital media with the help of digital design. “In terms of digital media, content is really where it’s at, where things are gonna be, in terms of talking to your market, relating to them and engaging them, advertising and the kind of media campaigns that you would get involved in,” he explains.

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