The Kenya Broadcasting Corporation (KBC), the country's public broadcaster,
has launched a 24-hour movie entertainment television channel, writes
Eric Nyakagwa.

The new Channel 2 replaces Metro TV, a sister station to KBC Channel One. It is a joint partnership with a Dubai-based movie distribution firm, 729, and has introduced round-the-clock uninterrupted programming of blockbuster movies for all audiences.

Speaking during the launch of the new channel in Nairobi this week,  KBC managing director David Waweru said the new brand has made the broadcaster a pace-setter in the media industry.

Former Standard Group Managing Director Tom Mshindi has been appointed to head the new entertainment channel. Speaking at the launch, the veteran journalist said the launch of Channel 2 was in response to a demand for exciting and unique programming that is refreshing.
Information assistant minister Koigi Wamwere, who was the chief guest at the launch, praised the initiative, and urged the station to air local programmes.

According to KBC, the TV channel will be available in and around the capital city, Nairobi before it expands to other parts of the country.