Tim ModiseÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s days at the 2010 local organising committee (LOC) are
numbered and the only questions are whether he will fall on his own
sword or be axed, say informed sources close to the LOC and in the
government, writes Lucky Sindane in the Mail & Guardian.
The sources told the Mail & Guardian the one-time star broadcaster is struggling with his role as chief officer of communications and marketing.
Modise, formerly a talk-show host at SAfm, Talk Radio 702 and SABC TV, joined the LOC in January last year.
He resigned last month, but changed his mind after a meeting with the organisationÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s officials. Modise is said to favour taking up a role as a consultant instead of staying as a full-time staffer.
According to a government official Modise stayed on because the two parties ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œcouldnÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t find a workable solution ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¦ but heÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ll be out soon. The LOC wants to buy time and use him for the communication skills he possesses and get someone who will drive the marketing department.
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œModise is out of his depth at the LOC, which is why he wanted out not so long ago. In fact he wanted to become a consultant because he has not had an 8-to-5 job in a long time. And reporting to someone is not something he is used to. It is very difficult for him because he is not competent. From being your own boss to an employee is something which is hard for anyone. The 2010 project needs to be delivered fast and in time,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â the source said.
According to another source, the only reason for keeping Modise at Safa House (the LOCÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s headquarters) was his huge salary package, said to be in the region of R2-million a year.
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œAlthough the LOC might be paying him a fortune, he still wants to be where his heart lies — which is behind the mic — and become a part-time employee of the organising committee. He cannot implement marketing strategies at all and I doubt if he will stay any longer at the LOC,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â the source said.
Modise said he was aware of the prevailing sentiment but was not perturbed. In February the Sunday Times reported that there was tension between Modise and LOC chief executive Danny Jordaan. Both men later denied there was bad blood between them.
Said Modise: ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œSuch things do happen and people are entitled to their opinions and views. There are so many projects IÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢m involved in and IÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢m going to a meeting as we speak — so I canÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t say IÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢m not used to the 8-to-5 job.
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œItÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s unfair to say IÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢m incompetent in terms of marketing because we have marketing veterans like Lethepu Matshaba who are good at what they do and they are reporting to me. There are a number of campaigns which IÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢m involved in which we will launch this year.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
Click here to read the full report, posted on M&G Online.