The SABC continued to be left out in the cold yesterday in the
aftermath of the sale of the Premier Soccer League (PSL) broadcast
rights to SuperSport International, with the pay channel deciding to
sell the rights to the season-opening Telkom Charity Cup to free-to-air
channel e.tv. writes Mninawa Ntloko in Business Day.
Sources said the SABC was given first option to buy the rights to the annual one-day extravaganza last Friday  but the public broadcaster ignored the offer.
The SABC had not responded to the offer by Tuesday, when SuperSport decided to begin talks with e.tv.
E.tv executive producer Monde Twala confirmed that negotiations began on Tuesday, and that the deal was confirmed the same day.
“We are excited at the prospect of finally televising the domestic premiership live,†he said.
“We will televise all three matches live on that day, and we have enough skills and talents to carry out the project.â€ÂÂ
Click here to read the full report, posted on Business Day's website.ÂÂÂ
