Gullan&Gullan is eagerly seeking a smart-working, savvy public relations and digital writer and content creator to join the team working on a range of B2B and B2C.
Key responsibilities
To research, write and manage the production of content for public relations, social and digital media.
Writing
- Ability to write various types of content, including presentations, through the line copy, website content, e-mail and other campaign copy, editorial-style articles and newsletter copy, blogs, personal profiles, video and radio scripts
- Content generation for both business-to-business and business-to-consumer
- Work closely with team to drive content strategy, with proper tone, messaging and effectiveness, providing value for the brand and developing core messages
- The ability to understand a brand’s tone of voice and research relevant content
- Develop content that the media and online influencers will pick up on and publish
- Adapt content for various digital and social channels
- Review and edit content to ensure the voice is consistent with brand and that proper grammar, spelling and structure is used
- Astute attention to detail
- Familiarity with search engine optimisation, including keyword strategy, key term discovery and optimised content development
- Astute copy editing and proof reading skills
- Interpreting clients briefs
- Work closely with Creative Director
- Highly creative
- Well read
- Solid understanding of the English language
Responsibilities
- Work closely with community managers, project managers, strategists and account managers to conceptualise and design creative content that is factually correct, fresh, entertaining, engaging and that meets the client’s requirements
- Conceptualise and write content for use across all public relations and digital platforms
- Assist in production, recording, editing activities for multimedia content
- Keep up to date on multimedia trends, technologies and techniques
- Create break through content that engages target audiences.
Personal requirements
- A passion for digital
- Be well read and have a hunger for information
- An awareness of current events, pop culture, trends and internet memes
- Experience with a variety of social media platforms
- Be able to take on the voice and personality of specific clients and personas
- Understanding of what constitutes newsworthy copy that journalists will publish
- Understanding of key words and SEO content design
- Strong research, analysis, editing and interviewing skills
- Ability to work independently
- Enthusiasm and a passion for hard work.
Experiential requirements
- Degree in Journalism or English literature (non-negotiable)
- Electronic portfolio showcasing your experience (non-negotiable)
- At least 3 – 5 years experience as a public relations, digital or content writer
