The Media Economics and Management Conference (WMEMC) is a unique global gathering of the world’s best known scholars of media business and media management

The 2018 Summit is being hosted for the first time in Africa by the Sol Plaatje Institute (SPI) for Media Leadership and will take place from 6-9 May in Cape Town’s Lagoon Beach Hotel.


The #WMEMC2018 World Media Economics and Management Conference 2018 Abstract Submission link now open! Less than a month to go before the closing date, 31 July 2017.

Major conference research topics are as follows:

Strategic Management

–              Emerging challenges and opportunities in the strategic management of media firms: As the media industry adapts to changes resulting from digital and social media platforms, what are some of the challenges and opportunities offered by strategic management?

–              How can strategic management ensure the sustainability of digital media start-ups, and how can small digital start-ups survive in the era of the Tech Giants?

–              How to lead and manage media talent and knowledge workers in the technological age.

–              In an era where anyone can publish and be published online and through a variety of digital platforms, how does the media industry retain and motivate skilled, creative professionals?

–              What is the impact of technology and digital platforms on the relationship between media management and media workers?

–              The leadership and management of media firms in the age of algorithms.

A Globalized World

–              The impact of globalization on journalism and media.

–              Who is defining the news agenda in a globalized world? What impact are the Tech Giants having on news generation, the type of news that is prioritized or not prioritized and why, and agenda-setting?

–              The role of media and journalism in the transformation of a ‘new’ Africa: Africa is one of the emerging continents which has promising, positive economic growth and rising populations, which are important for creating scale in business.  How do local and global media companies harness the power of this emerging continent in light of a lack of infrastructure and technology, corruption, and political disruptions?

–              Examining the challenges of media development and growth in Africa: How do local and global media companies ensure the sustainability of the African media market in uncertain and changing technological, political and economic circumstances?

–              The role of media ethics in the sustainability of African media companies: How can digital media provide a space for alternative voices in a landscape filled with repression and ‘envelope journalism’?

–              Financing of public, private and community media in the twenty-first century.


Education, Teaching and Learning

–              Challenges and opportunities in educating and training competent media managers and leaders in an age of shifts and volatile changes in the media landscape.

–              How can educators adapt their teaching and curricula to ensure they educate leaders who understand the media landscape holistically and can make their companies relevant and sustainable through strategic thinking?

–              The relevance of the current curricula of media management and media business in an ever changing media landscape?


Measuring Media Consumption Trends and Impact

–              Trends in media consumption, measurement and forecasting: what is the future in a digital and social media-dominated world?

–              How should we measure more accurately media consumption in the digital and social media landscape?

–              Moving beyond the numbers: What are the emerging trends in measuring audience behavior in the multi-platform media environment?

–              The role of Big Data in media consumption and audience measurement.


Media and Journalism Ethics

–              The role of media and journalistic ethics in the sustainability of media: how can digital and social media provide a space for alternative voices while shaping credible and quality content which has been the key driver of the financial survival of media firms for years? 

–              In an age of increasing ‘fake news’ and, in parts of the world of ‘envelope journalism’, who is setting the agenda, and how do media companies ensure they remain ethical in an age of heightened competition?

–              The ethics of truth in an age of ‘post-truth’: what implications do the trends of minimizing the facts and of ‘creating’ the facts and the truth have on media content and media’s future viability?

–              How can media managers observe and enforce media ethics when faced with demands from audiences, social media and technology companies for fast ‘facts’ and instant news content?


Big Data and Its Implications for Media Firms:  An Invited Research Session

–              Big Data, Algorithms and Media Management

–              Big Data, Globalisation and the Survival of Independent Television Production Industries

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May 17, 2017 World Media Economics and Management Conference 2018