by Tshepo Tshabalala | Jul 5, 2017 | Day 1 Radio Days, Radio Days 2017
Creativity is the benchmark for “what we do in radio” By Kayleen Morgan Alfie Jay from Algoa FM spoke about on-air campaigns and audience engagement across different media platforms. Jay explained that the target market and planning is important when setting up a...
by Tshepo Tshabalala | Jul 5, 2017 | Day 1 Radio Days, Radio Days 2017
“We want to hear the listeners experience” Chante Schatz Power FM radio presenter Iman Rappetti discussed what makes her an award-winning radio journalist as she expresses her connection with her listeners during the Liberty Radio awards session at the first day of...
by Tshepo Tshabalala | Jul 5, 2017 | Day 1 Radio Days, Radio Days 2017
Radio should use other platforms to attract younger audiences By Ntaoleng Lechela Youth audiences have become one of the toughest audiences to please. Grant Nash from 5FM and BBC’s Steve Martin shared their ideas on how to create content that attracts young...
by Tshepo Tshabalala | Jul 5, 2017 | Day 1 Radio Days, Radio Days 2017
“Just because someone has a chequebook doesn’t mean you need to take their money” Brad Brown, co-owner of Talkfeed media, addressed the topic of podcasts, niche audiences and advertising. Brown explained that podcasters need to focus on the listener before advertising...
by Tshepo Tshabalala | Jul 5, 2017 | Day 1 Radio Days, Radio Days 2017
If we ask the right questions, the interactions will be far more valuable By Chante Schatz Harnessing digital footprints became a popular point of discussion for Radio Days Africa audiences as Marco Broccardo Broccardo, chief executive of of ColonyLive, discussed how...
by Tshepo Tshabalala | Jul 5, 2017 | Day 1 Radio Days, Radio Days 2017
Radio Days Africa 2017 kicked off with a panel discussion focusing on what needs to be implemented in order to create radio that is #FutureTuned. By Ntaoleng Lechela Prof. Franz Krüger facilitated the panel which included Vuma FM’s station manager, Pearl Sokhulu,...
